Search engine optimaization

Search Engine Optimization is the process of improving the visibility of a website on organic –natural or un-paid search engine result pages (SERPs), by incorporating search engine friendly elements into a website. SEO helps the engines figure out what each page is all about, and how it may be useful for users.
SEO has two basic areas:
ON-PAGE OPTIMIZATION AND OFF-PAGE OPTIMIZATION
ON-PAGE OPTIMIZATION / WHITE HAT SEO – It refers to website elements which comprise a web page, such as HTML code, textual content, and images.
SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach
Aim: Steady, gradual, but lasting growth in rankings.

OFF-PAGE OPTIMIZATION/ BLACK HAT SEO-It refers, mainly to back links (links pointing to the site which is being optimized, from other relevant websites).
SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.
Aim: Quick, unpredictable, and short-lasting growth in rankings.
An important aspect of SEO is to make your website understand easily, for both users and search engine robots. As Search engines can’t still see and understand a web page the same way a human can, they had become increasingly sophisticated.
SEO TOOLS
A successful SEO campaign will have, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.
SEOs tend to use a lot of tools. Some of the most useful are provided by the search engines themselves. Search engines want webmasters to create sites and content in accessible ways, so they provide a variety of tools, analytics and guidance. These free resources provide data points and unique opportunities for exchanging information with the engines. They say that if you can measure it, then you can improve it. In search engine optimization, measurement is critical to success.
Professional SEOs track data about rankings, referrals, links, and more to help analyze their SEO strategy and create road maps for success.
Ynot Infosolutions, As a Search Engine marketing Company – Provides Strong SEO base to the websites so as to bring up the website on top the search results. Our services include, but are not limited to, on-page (or on-site) optimization, link building, search engine friendly website design and development, and search engine friendly content writing services.
Ynot Infosolutions provides SEO Training by real time Experts. Our SEO training covers latest advanced online marketing techniques and tools. Our SEO Training course content includes SEO (Search engine Optimization), SEM (Search engine Marketing) SMO (Social Media Optimization), PPC (Pay per Click) Online marketing and digital marketing concepts.
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