Magento – Importance in E commerce Website development

Magento is one among the complete E-commerce platforms that are available till date and this content management system based on PHP and MySQL, is highly compatible with Linux. It comprises of an array of additional modules that can be easily installed to customize a great virtual store in-cooperating your business requirements. Also, it provides you with the facility to implement multiple payment options across your store that makes it easy for the visitors to make payments based on their preferred payment gateway.

Magento came out with Enterprise Edition 2.1 which offers new features that simplify the use of ecommerce sites for both retailers and customers.

The first feature is staging and preview which allows you to schedule and preview updates to products, categories, descriptions and promotions.Another part of this feature is the new timeline dashboard that enables you to clearly see what is scheduled to happen on the site so you can track the sales process and later analyze the impact you had on it.

The second feature is Elastic search which ensures high quality search results and is easier to set up, scale and manage.This search engine supports 33 languages out-of-the-box, and allows you to set your own stop words, synonyms and attribute weighting to deliver better search results.

Another feature is PayPal enhancements for the streamlined checkout.That includes the implementation of PayPal In-context checkout, so customers can use PayPal without leaving your site. With this feature, the storing of credit card information can be done in a safe way.

The last key feature is the business management tools. They are made intuitive and easy to use in order to simplify the process for the retailers. With the drag-and-drop tools, retailers can customize and save admin views for a quick access to products, customers and other information.