Magento Ecommerce Website Development

Magento is an open-source e-commerce platform written in PHP and was developed by Varien Inc., a US private company (HO- Culver City, California), with assistance from volunteers. Varien published the first release of the software on March 31, 2008. Roy Rubin, former CEO of Varien, later sold a substantial share of the company to eBay, which eventually completely acquired and then spun off the company.

Magento is a fully-integrated online shop featuring flexible product display options, mobile templates, multiple transaction options, multi-stores and multi-sites functionality, advanced user accounts and loyalty programs, product categorisation and shopper filtering, configurable discount and promotion rules, plus many more functionalities. Magento commerce is the leading form of e commerce on the net today. Based on a superb flexible platform, Magento commerce solutions provide website owners with the tools to develop their websites into profitable highly visible selling portals. Magento uses PHP as a web server scripting language and the MySQL Database. The data model is based on the Entity-attribute-value model that stores data objects in tree structures, thus allowing a change to a data structure without changing the database definition.

Y Magento?

Magento is important due to its flexibility, it is open source and agile—

can help user adapt and developed vigorously with a global ecosystem of 150,000 developers and a network of 300+ highly-trained solution partners, Magento boosts your online sales while maximizing gross margins. Magento businesses sell more at a lower Total cost of ownership than merchants on competitive commerce platforms.

Here’s how the Magento Advantage can work for you, we are one of the leading web development company, employs some of the best Magento Developers. They are capable of developing complete Magento E-commerce based online shopping carts. These give complete control to the store owner and produce no restraints whatsoever on the business flow or the processes involved.

Also Read: The History (Timeline) of Magento

Magento officially started development in early 2007. Seven months later, on August 31, 2007, the first public beta version was released.

Varien, the company owning Magento, formerly worked with osCommerce. It had originally planned to fork osCommerce but later decided to rewrite it as Magento.

In February 2011, eBay announced it had made an investment in Magento in 2010, worth a 49% ownership share of the company.

On June 6, 2011, eBay announced that it would be acquiring the rest of Magento, which would join its new X.Commerce initiative. Magento’s CEO and co-founder Roy Rubin wrote on the Magento blog that “Magento will continue to operate out of Los Angeles, with Yoav Kutner and me as its leaders.”

Yoav Kutner left Magento in April 2012 citing the vision for Magento having changed since the time of acquisition due to high level staff changes.

As a result of the breakup of eBay following Carl Icahn’s raid, Magento was spun out as an independent company by the new owner Permira private equity fund on November 3, 2015.

According to the research conducted by AheadWorks in May 2015, Magento’s market share among the 30 most popular e-commerce platforms is about 29.8%.

On November 17, 2015, Magento 2.0 was released, with an aim to provide new ways to heighten user engagement, smooth navigation, conversion rates and overall revenue generation. It has well-organized business user tools speed up build up time and enhances productivity.Table locking issues have purportedly been considerably reduced, Improved Page Caching and also allows in streamlining Guest checkout process for existing users, Enterprise-grade scalability, inbuilt rich snippets for Structured Data, new file structure with easy customization, CSS Preprocessing using LESS & CSS URL resolver, improved performance and better code base are some of the touted benefits of newer Magento version.