Logo Designing

A Logo is the central, identifiable visual element that helps customers discover, share and remember a company’s brand. Usually it’s in the form of an icon (mark or symbol), logotype, or combination of the two. The main purpose of a logo is summed up nicely as the five principles of effective logo design.

A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.
There are five principles that you should follow to ensure that this is so.An effective logo is (in no particular order)
 Simple, Memorable, Timeless, Versatile, Appropriate
Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client.
Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear.
Work first in black and white to ensure that the logo will look good in its simplest form.
A logo derives its meaning and usefulness from the quality of that which it symbolizes.