Role of Web Solutions in Sales Uplift

April 6, 2017 - 9 minutes read

This method works across all categories, it doesn’t really matter what business you’re in. I’ve turned it into a checklist. So the way to use it is you take your website, compare it to any item on the list, make improvements, and your online sales will increase.

Increase the sales with Better Conversion points. You must make your website conversion friendly. Any customer must not be in a situation of missing your contact details. So make all your basic contact details like email address and phone number visible on all pages. You can make those visible in your web page header or in the sidebar. This makes the details visible always. Getting the customer details is very important to market your business promotions. You could try a social media sign up option, allowing collecting the social media profiles of the possible potential customers. This method is more effective than a normal sign up because most of the visitors won’t spend their time in filling the form they need to while they sign up. Make Customers Understand Website

Your website must be simple to understand. Filling huge content in a small space is annoying. This may also result the missing of valuable data by the visitors. Visitors must find your website easy to use. The design must be well made without taking too much bandwidth to load. This can really make your website visitors come back again next time and increase the sales.

Design for Target Marketers

Never put a design of 10 years ago. People like new and improved designs. Plan your design with knowing what your visitors need to get. Some business needs more photos of product and some needs videos. Service offering business firms must need customer support or file downloading options of related services. All calls to actions must be well maintained with simple and good button designs, making customer tending to click.

Making More Business Related Contents

Creating more content means getting more keywords. This increases your website visibility in the search engines. Business related researches must also be done to understand the new trends and building new category pages. More impressions in the search results mean more visitors views your web link in their queries; resulting an increase in the sales.

Strategy for Social Media

Business account in the major social media websites like Facebook Page, Twitter, Google Plus page, Linkedin company page and Pinterest can build good audience. People now engage more time in the social media. Making your business related postings in the social media gets followers of similar interests. This can be planned by building campaigns and offering sales and discounts. This also increases the chance of your business services visible to potential customers. You can also make the social media snippets visible on your website, allowing users to interact from the website

 Mobile friendly websites

Seamlessly, boost up your website visit through mobile too. As Majority of people now access the internet on mobile device than personal computers. Also, Google just expanded its use of mobile-friendliness as a ranking signal, which gives you another reason to make sure your mobile version is up to par.

To see if your website has a mobile-friendly design, Google offers a free “Mobile-Friendly Test” app. Enter the website address in the test window allocated space, the test app will analyze the URL. If you’re already using WordPress to power your site, you can also use its pre-built “responsive-design” themes to ensure your website will be reconfigured and resized on any mobile device.

A fast load time

Your website is so slow to load that many potential customers leave before they even get to look around.

There are lots of free sites that let you test your site’s speed. Webpagetest.org lets you test from multiple locations around the world using real browsers at real consumer connection speeds. If you discover an issue, Google Page Speed Insights can offer you an analysis of what to fix, tell you why it needs to be fixed, and guide you along as you do it.

An email sign-up form

New visitors are coming to your site, but you’re not collecting their email addresses to engage them with promotions, announcements, or newsletters.

If you’re a Vertical Response customer, you can easily embed a sign-up form on your website to collect email addresses and additional details from your customers. Remember that it’s a free service, and there are many professionally designed templates to choose from.

If you’d rather collect email info when a visitor is about to leave your site, Bounce Exchange might be a good option. The site helps you design a pop-up that appears when a visitor hovers over the “back” button, indicating they’re preparing to leave the page.

Cookies and website tracking tags

You have no record of your customers’ visits.

Adding cookies and tagging is the next best thing to getting inside your customers’ heads. You’ll have a better idea of what pages your customers visited, what they put in their shopping carts before they abandoned them and which ads might be most effective in persuading them to buy. Free tools like Google Tag Manager allow even the less-than-tech-savvy small business owner to add or update website tags.

A search box

Customers get frustrated that they have to scroll through pages of products or information to find what they are looking for. Add a Search box, will helps to find the informations easily.

Social media icons on your website

You’re having a hard time building your social media following.

Making time to attract social friends can be tricky, which is why you want to make it easy for customers to follow you. Turn to NiftyButtons.com. This site helps you add social media buttons and icons to your website for free.

With easy-to-spot social icons on your website, you’ll see an increase in followers, likes, retweets, Pinterest shares and views on your YouTube channel.

A phone number and physical address

First-time visitors are leery of making a purchase because they don’t know if you’re legit.

Unless you run your business out of your home, post a physical address on the “Contact Us” page or right on the homepage with the phone number. Most people feel more comfortable if there’s a phone number they can call with questions or concerns, even if the hours are limited.

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