CPC

The team members keep contributing to differnet communities and keep improving their knowledge. We read books, follow industry leaders, visit top PPC blogs and then come up with the right strategy. We take a step by step approach to reduce the cost per acquision or cost per lead (CPA) in order to bring our clients highest possible return. This is what we do:

1. Thorough keyword research – that is our strength
2. Very specific targeting
3. Granular ad groups with different ad copies, landing pages, keyword match types
4. Recommendations about Landing Pages
5. Continuous performance monitoring
6. Regular Bid management
7. Conversion Optimization
By improving Quality Score, we reduce the Cost Per Click (CPC). And by improving Conversion Rate, we further reduce the Cost Per Acquisition (CPA).

Get in touch with us for a FREE PPC Scope Analysis & Consultation Call

Our PPC Management Gives Better Results at Lesser Cost
Pay Per Click (PPC) is a very popular online marketing channel. Marketers like it because of three reasons mainly:

• It provides a win-win situation – you only need to pay when you get traffic
• It helps to drive traffic even when your website is new
• You can get relevant traffic through contextual ads

In PPC you run ad campaigns through various channels; and you need to pay the publisher only when someone clicks on your ads. There are many networks which you can use to run PPC ads; most popular are Google AdWords and Bing Ad Center.

Through these two PPC programs, you can run ads on Search Result pages, many relevant websites as well. By using the contextual targeting model, you can ensure that:

• Your ads appear when someone searches for products or services that you offer
• Your ads appear when someone reads about something very related to what you offer

Facts about PPC:
Some facts, myths and truth about pay per click program:

• It cannot boost your organic rank
• Spending more might not lead to more sales
• You have to work on your website as well
• You have to work on the campaigns continuously; it’s not a one-time process

Cost of PPC Service:

There are two parts of it. You have to pay the media budget – the amount that is payable to Google, Bing or other platforms you are using. And there will be our consultancy fee. The media budget depends on many factors – how competitive the keywords are, your target market, total number of keywords you are targeting, you are opearting in B2B or B2C sector, how aggressively your competitors are promoting their business through PPC etc. Get in touch with us so that we can review your business, the niche and give you a budget estimate to start with.
Initial budget might be high as the first few months are to establish reputation. Once we optimize the campaign, the costing will come down.